LAUNCH PHASE I POST 11: Follow-Up
Quote of the Day:
“Do you want to know who you are? Don’t ask, ACT! Action will define you.”
–Thomas Jefferson
LESSON:
So far, you’ve made regular posts on your social media pages and have reached out to people on your Contact List. This is great! Most people will need more than one or two conversations with you before they’re ready to make a decision. They’re watching you on social media and they’re thinking about the conversation you had with them but they haven’t made a decision yet.
The magic is in the follow-up. Ideally, you'll want to follow up within a week of the last conversation you've had with someone, or earlier if possible. You should be following up on conversations you've had daily during your Power Hour. Following up isn't about "selling," it's about building relationships.
Memory: You want them to have a positive memory of you that leads to positive associations. In order to do so, remember who they are and remember certain details about them; something that made you able to spark up a conversation with them, or something that you had in common. When you follow up with them, you show that you are sincerely interested in helping them (even if, initially, they didn’t seem interested).
Motive: Your motive has to be more sincere than making a transaction. Remind yourself why joining—for them—is most beneficial. Remember, when you ask people to join a Challenge Group, you're also asking them to change some habits, and sometimes it takes follow-up and encouragement for them to be ready to take this step.
Mute the phone and listen: Listening during the follow-up is very important, so use some good questions to encourage them to share their thoughts and feelings. Keep the follow-up with your prospective customers simple. Use phrases like:
“Hey! Just wanted to reach out and see if you’re ready to jump into the Challenge Group we talked about.”
“Did you have any questions about that information I sent you? I’m here to help!”
“Did you have any questions about that information I sent you? I’m here to help!”
“I was just thinking about you and wanted to quickly touch base and see how things are going. How are you?”
Retain current customers: You'll also want to follow up regularly with your new customers during their first few months to make sure they are having a great experience. Take a quick look at the How to Follow Up with Customers Guide that will walk you through how to follow up with your customers in a variety of settings.
